Kraszewski impressed the judging panel with the quality of his beer, his story and brand cohesiveness. Nevertheless, judges also said the presentation felt a bit “contrived” and questioned the scalability and long-term viability of the company’s large format bottle business. In describing why Armada was named the winner, Olson said the judges, as part of a deliberation process, had praised the brand for the beer’s complex taste and Kraszewski’s willingness to accept feedback. “We ultimately went with Armada because the beers are really solid, and we thought John would gain some expert coaching from Tom (Bleigh),” Olson said. “The other thing that we really liked was that he was very coachable. So it was interesting to experience that he was open to feedback.” It’s funny because we came back to discuss it and all of us liked everything he had presented probably the most, but we were very critical of him on stage. Kraszewski noted that he cherished the critiques, and said he was looking forward to learning from CBA as he works to grow his business. “As an entrepreneur, if you don’t take advice from other people, you’re destined for failure. “You really need to take advice from people, take what you can from that advice, and choose to better your brand or company.” You cannot make every decision yourself you need to work as a team and have the mentors, and you need to be a good leader,” Kraszewski said. Overall, Olson said the five presentations were more polished than ever before. “I feel like the presentations have gone from the spectrum of being unrefined to polished, and the beers have flipped that and reversed,” Olson said. It’s maybe a little illustrious about what’s happening in the industry and I wonder if we are getting so business savvy that we are forgetting about the beer, or competition is getting so fierce that we are getting desperate.” “I was actually much less impressed with beers this time. Olson added that she felt most moved by Black Star Line Brewing Company’s mission and the passion of its founder, L.A, McCrae. “Black Star has an incredible story,” Olson said. “I feel moved by what they are doing and I want to part of it. beer is the ticket to the game, and the beer wasn’t there. In some ways, I would love to work them to get the beer better to help be a megaphone for them and share their story because that’s awesome.”Īrmada won a $5,000 grand prize, which Kraszewski said will be used to help gradually boost production of the company’s. Armada also won an all-expenses paid trip to Portland, Ore., where they will brew a special collaboration beer with Widmer Brothers, and spend two days learning from executives at CBA.Īrmada is the eighth company to win the Startup Brewery Challenge, joining Border X Brewing, Hopewell Brewing, Wynwood Brewing Company, Braxton Brewing Company, CODA Brewing, Appalachian Mountain Brewery and 5 Stones Brewing.The Colorado Brewers Guild has a zero-tolerance policy for aggression or harassment of any kind. We are committed to delivering a safe, welcoming, and fun festival experience for all. We are dedicated to providing a harassment-free experience for everyone, regardless of gender, gender identity and expression, sexual orientation, disability, physical appearance, body size, race, age, or religion. We do not tolerate any form of aggressive behavior or harassment of attendees, staff, volunteers, sponsors, or brewers. Staff and will be trained to report any misconduct, and all brewers and sponsors will be reminded of this policy prior to the event. No refunds will be given to anyone removed from the festival.īreaking the Event Code of Conduct will result in swift removal from the festival, and the proper authorities will be notified.
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